Twitter and other social media platforms are often used for sharing interest in products. The identification of purchase decision stages, such as in the AIDA model (Awareness, Interest, Desire, Action), can enable more personalized e-commerce services and a finer-grained targeting of ads than predicting purchase intent only. In this paper, we propose and analyze neural models for identifying the purchase stage of single tweets in a user's tweet sequence. In particular, we identify three challenges of purchase stage identification: imbalanced label distribution with a high number of negative instances, limited amount of training data, and domain adaptation with no or only little target domain data. Our experiments reveal that the imbalanced label distribution is the main challenge for our models. We address it with ranking loss and perform detailed investigations of the performance of our models on the different output classes. In order to improve the generalization of the models and augment the limited amount of training data, we examine the use of sentiment analysis as a complementary, secondary task in a multitask framework. For applying our models to tweets from another product domain, we consider two scenarios: For the first scenario without any labeled data in the target product domain, we show that learning domain-invariant representations with adversarial training is most promising while for the second scenario with a small number of labeled target examples, finetuning the source model weights performs best. Finally, we conduct several analyses, including extracting attention weights and representative phrases for the different purchase stages. The results suggest that the model is learning features indicative of purchase stages and that the confusion errors are sensible.

Contrastive learning (CL) is an emerging analysis approach that aims to discover unique patterns in one dataset relative to another. By applying this approach to network analysis, we can reveal unique characteristics in one network by contrasting with another. For example, with networks of protein interactions obtained from normal and cancer tissues, we can discover unique types of interactions in cancer tissues. However, existing CL methods cannot be directly applied to networks. To address this issue, we introduce a novel approach called contrastive network representation learning (cNRL). This approach embeds network nodes into a low-dimensional space that reveals the uniqueness of one network compared to another. Within this approach, we also propose a method, named i-cNRL, that offers interpretability in the learned results, allowing for understanding which specific patterns are found in one network but not the other. We demonstrate the capability of i-cNRL with multiple network models and real-world datasets. Furthermore, we provide quantitative and qualitative comparisons across i-cNRL and other potential cNRL algorithm designs.

The analysis of bipartite networks is critical in a variety of application domains, such as exploring entity co-occurrences in intelligence analysis and investigating gene expression in bio-informatics. One important task is missing link prediction, which infers the existence of unseen links based on currently observed ones. In this paper, we propose MissBiN that involves analysts in the loop for making sense of link prediction results. MissBiN combines a novel method for link prediction and an interactive visualization for examining and understanding the algorithm outputs. Further, we conducted quantitative experiments to assess the performance of the proposed link prediction algorithm, and a case study to evaluate the overall effectiveness of MissBiN.

Automatic medical report generation from chest X-ray images is one possibility for assisting doctors to reduce their workload. However, the different patterns and data distribution of normal and abnormal cases can bias machine learning models. Previous attempts did not focus on isolating the generation of the abnormal and normal sentences in order to increase the variability of generated paragraphs. To address this, we propose to separate abnormal and normal sentence generation by using a dual word LSTM in a hierarchical LSTM model. In addition, we conduct an analysis on the distinctiveness of generated sentences compared to the BLEU score, which increases when less distinct reports are generated. Together with this analysis, we propose a way of selecting a model that generates more distinctive sentences. We hope our findings will help to encourage the development of new metrics to better verify methods of automatic medical report generation.

A common issue in training a deep learning, abstractive summarization model is lack of a large set of training summaries. This paper examines techniques for adapting from a labeled source domain to an unlabeled target domain in the context of an encoder-decoder model for text generation. In addition to adversarial domain adaptation (ADA), we introduce the use of artificial titles and sequential training to capture the grammatical style of the unlabeled target domain. Evaluation on adapting to/from news articles and Stack Exchange posts indicates that the use of these techniques can boost performance for both unsupervised adaptation as well as fine-tuning with limited target data.

Manufacturing environments require changes in work procedures and settings based on changes in product demand affecting the types of products for production. Resource re-organization and time needed for worker adaptation to such frequent changes can be expensive. For example, for each change, managers in a factory may be required to manually create a list of inventory items to be picked up by workers. Uncertainty in predicting the appropriate pick-up time due to differences in worker-determined routes may make it difficult for managers to generate a fixed schedule for delivery to the assembly line. To address these problems, we propose OPaPi, a human-centric system that improves the efficiency of manufacturing by optimizing parts pick-up routes and schedules. OPaPi leverages frequent pattern mining and the traveling salesman problem solver to suggest rack placement for more efficient routes. The system further employs interactive visualization to incorporate an expert’s domain knowledge and different manufacturing constraints for real-time adaptive decision making.

In multi-participant postings, as in online chat conversations, several conversations or topic threads may take place concurrently. This leads to difficulties for readers reviewing the postings in not only following discussions but also in quickly identifying their essence. A two-step process, disentanglement of interleaved posts followed by summarization of each thread, addresses the issue, but disentanglement errors are propagated to the summarization step, degrading the overall performance. To address this, we propose an end-to-end trainable encoder-decoder network for summarizing interleaved posts. The interleaved posts are encoded hierarchically, i.e., word-to-word (words in a post) followed by post-to-post (posts in a channel). The decoder also generates summaries hierarchically, thread-to-thread (generate thread representations) followed by word-to-word (i.e., generate summary words). Additionally, we propose a hierarchical attention mechanism for interleaved text. Overall, our end-to-end trainable hierarchical framework enhances performance over a sequence to sequence framework by 8\% on a synthetic interleaved texts dataset.

We describe a corpus analysis method to extract terminology from a collection of technical specifications book in the field of construction. Using statistics and word n-grams analyzes, we extract the terminology of the domain and then perform pruning steps with linguistic patterns and internet queries to improve the quality of the final terminology. In this paper we specifically focus on the improvements got by applying Internet queries and patterns. These improvements are evaluated by using a manual evaluation carried out by 6 experts in the field in the case of technical specification books.

The analysis of bipartite networks is critical in many application domains, such as studying gene expression in bio-informatics. One important task is missing link prediction, which infers the exis- tence of new links based on currently observed ones. However, in practice, analysts need to utilize their domain knowledge based on the algorithm outputs in order to make sense of the results. We pro- pose a novel visual analysis framework, MissBi, which allows for examining and understanding missing links in bipartite networks. Some initial feedback from a management school professor has demonstrated the effectiveness of the tool.

We leverage a popularity measure in social media as a distant label for extractive summarization of online conversations. In social media, users can vote, share, or bookmark a post they prefer. The number of these actions is regarded as a measure of popularity. However, popularity is not solely determined by content of a post, e.g., a text or an image in a post, but is highly contaminated by its contexts, e.g., timing, and authority. We propose a disjunctive model, which computes the contribution of content and context separately. For evaluation, we build a dataset where the informativeness of a comment is annotated. We evaluate the results with ranking metrics, and show that our model outperforms the baseline model, which directly uses popularity as a measure of informativeness.

An enormous amount of conversation occurs online every day, including on chat platforms where multiple conversations may take place concurrently. Interleaved conversations lead to difficulties in not only following discussions but also retrieving relevant information from simultaneous messages. Conversation disentanglement aims to separate overlapping messages into detached conversations. In this paper, we propose to leverage representation learning for conversation disentanglement. A Siamese Hierarchical Convolutional Neural Network (SHCNN), which integrates local and more global representations of a message, is first presented to estimate the conversation-level similarity between closely posted messages. With the estimated similarity scores, our algorithm for Conversation Identification by SImilarity Ranking (CISIR) then derives conversations based on high-confidence message pairs and pairwise redundancy. Experiments were conducted with four publicly available datasets of conversations from Reddit and IRC channels. The experimental results show that our approach significantly outperforms comparative baselines in both pairwise similarity estimation and conversation disentanglement.

Discovering and analyzing biclusters, i.e., two sets of related entities with close relationships, is a critical task in many real-world applications, such as exploring entity co-occurrences in intelligence analysis, and studying gene expression in bio-informatics. While the output of biclustering techniques can offer some initial low-level insights, visual approaches are required on top of that due to the algorithmic output complexity.This paper proposes a visualization technique, called BiDots, that allows analysts to interactively explore biclusters over multiple domains. BiDots overcomes several limitations of existing bicluster visualizations by encoding biclusters in a more compact and cluster-driven manner. A set of handy interactions is incorporated to support flexible analysis of biclustering results. More importantly, BiDots addresses the cases of weighted biclusters, which has been underexploited in the literature. The design of BiDots is grounded by a set of analytical tasks derived from previous work. We demonstrate its usefulness and effectiveness for exploring computed biclusters with an investigative document analysis task, in which suspicious people and activities are identified from a text corpus.

Video summarization and video captioning are considered two separate tasks in existing studies. For longer videos, automatically identifying the important parts of video content and annotating them with captions will enable a richer and more concise condensation of the video. We propose a general neural network architecture that jointly considers two supervisory signals (i.e., an image-based video summary and text-based video captions) in the training phase and generates both a video summary and corresponding captions for a given video in the test phase. Our main idea is that the summary signals can help a video captioning model learn to focus on important frames. On the other hand, caption signals can help a video summarization model to learn better semantic representations. Jointly modeling both the video summarization and the video captioning tasks offers a novel end-to-end solution that generates a captioned video summary enabling users to index and navigate through the highlights in a video. Moreover, our experiments show the joint model can achieve better performance than state-of- the-art approaches in both individual tasks.

The availability of mobile access has shifted social media use. With that phenomenon, what users shared on social media and where they visited is naturally an excellent resource to learn their visiting behavior. Knowing visit behaviors would help market survey and customer relationship management, e.g., sending customers coupons of the businesses that they visit frequently. Most prior studies leverage meta-data e.g., check- in locations to profile visiting behavior but neglect important information from user-contributed content, e.g., images. This work addresses a novel use of image content for predicting the user visit behavior, i.e., the frequent and regular business venue categories that the content owner would visit. To collect training data, we propose a strategy to use geo-metadata associated with images for deriving the labels of an image owner’s visit behavior. Moreover, we model a user’s sequential images by using an end-to-end learning framework to reduce the optimization loss. That helps improve the prediction accuracy against the baseline as demonstrated in our experiments. The prediction is completely based on image content that is more available in social media than geo-metadata, and thus allows coverage in profiling a wider set of users.

Users often use social media to share their interest in products. We propose to identify purchase stages from Twitter data following the AIDA model (Awareness, Interest, Desire, Action). In particular, we define a task of classifying the purchase stage of each tweet in a user's tweet sequence. We introduce RCRNN, a Ranking Convolutional Recurrent Neural Network which computes tweet representations using convolution over word embeddings and models a tweet sequence with gated recurrent units. Also, we consider various methods to cope with the imbalanced label distribution in our data and show that a ranking layer outperforms class weights.

The abundance of data posted to Twitter enables companies to extract useful information, such as Twitter users who are dissatisfied with a product. We endeavor to determine which Twitter users are potential customers for companies and would be receptive to product recommendations through the language they use in tweets after mentioning a product of interest. With Twitter's API, we collected tweets from users who tweeted about mobile devices or cameras. An expert annotator determined whether each tweet was relevant to customer purchase behavior and whether a user, based on their tweets, eventually bought the product. For the relevance task, among four models, a feed-forward neural network yielded the best cross-validation accuracy of over 80% per product. For customer purchase prediction of a product, we observed improved performance with the use of sequential input of tweets to recurrent models, with an LSTM model being best; we also observed the use of relevance predictions in our model to be more effective with less powerful RNNs and on more difficult tasks.

Social media offers potential opportunities for businesses to extract business intelligence. This paper presents Tweetviz, an interactive tool to help businesses extract actionable information from a large set of noisy Twitter messages. Tweetviz visualizes tweet sentiment of business locations, identifies other business venues that Twitter users visit, and estimates some simple demographics of the Twitter users frequenting a business. A user study to evaluate the system's ability indicates that Tweetviz can provide an overview of a business's issues and sentiment as well as information aiding users in creating customer profiles.

Captions are a central component in image posts that communicate the background story behind photos. Captions can enhance the engagement with audiences and are therefore critical to campaigns or advertisement. Previous studies in image captioning either rely solely on image content or summarize multiple web documents related to image's location; both neglect users' activities. We propose business-aware latent topics as a new contextual cue for image captioning that represent user activities. The idea is to learn the typical activities of people who posted images from business venues with similar categories (e.g., fast food restaurants) to provide appropriate context for similar topics (e.g., burger) in new posts. User activities are modeled via a latent topic representation. In turn, the image captioning model can generate sentences that better reflect user activities at business venues. In our experiments, the business-aware latent topics are effective for adapting to captions to images captured in various businesses than the existing baselines. Moreover, they complement other contextual cues (image, time) in a multi-modal framework.

Many people post about their daily life on social media. These posts may include information about the purchase activity of people, and insights useful to companies can be derived from them: e.g. profile information of a user who mentioned something about their product. As a further advanced analysis, we consider extracting users who are likely to buy a product from the set of users who mentioned that the product is attractive. In this paper, we report our methodology for building a corpus for Twitter user purchase behavior prediction. First, we collected Twitter users who posted a want phrase + product name: e.g. "want a Xperia" as candidate want users, and also candidate bought users in the same way. Then, we asked an annotator to judge whether a candidate user actually bought a product. We also annotated whether tweets randomly sampled from want/bought user timelines are relevant or not to purchase. In this annotation, 58% of want user tweets and 35% of bought user tweets were annotated as relevant. Our data indicate that information embedded in timeline tweets can be used to predict purchase behavior of tweeted products.

We present a method for profiling businesses at specific locations that is based on mining information from social media. The method matches geo-tagged tweets from Twitter against venues from Foursquare to identify the specific business mentioned in a tweet. By linking geo-coordinates to places, the tweets associated with a business, such as a store, can then be used to profile that business. From these venue-located tweets, we create sentiment profiles for each of the stores in a chain. We present the results as heat maps showing how sentiment differs across stores in the same chain and how some chains have more positive sentiment than other chains. We also estimate social group size from photos and create profiles of social group size for businesses. Sample heat maps of these results illustrate how the average social group size can vary across businesses.

We describe methods for analyzing and visualizing document metadata to provide insights about collaborations over time. We investigate the use of Latent Dirichlet Allocation (LDA) based topic modeling to compute areas of interest on which people collaborate. The topics are represented in a node-link force directed graph by persistent fixed nodes laid out with multidimensional scaling (MDS), and the people by transient movable nodes. The topics are also analyzed to detect bursts to highlight "hot" topics during a time interval. As the user manipulates a time interval slider, the people nodes and links are dynamically updated. We evaluate the results of LDA topic modeling for the visualization by comparing topic keywords against the submitted keywords from the InfoVis 2004 Contest, and we found that the additional terms provided by LDA-based keyword sets result in improved similarity between a topic keyword set and the documents in a corpus. We extended the InfoVis dataset from 8 to 20 years and collected publication metadata from our lab over a period of 21 years, and created interactive visualizations for exploring these larger datasets.

Image localization is important for marketing and recommendation of local business; however, the level of granularity is still a critical issue. Given a consumer photo and its rough GPS information, we are interested in extracting the fine-grained location information (i.e. business venues) of the image. To this end, we propose a novel framework for business venue recognition. The framework mainly contains three parts. First, business aware visual concept discovery: we mine a set of concepts that are useful for business venue recognition based on three guidelines including business-awareness, visually detectable, and discriminative power. Second, business-aware concept detection by convolutional neural networks (BA-CNN): we pro- pose a new network architecture that can extract semantic concept features from input image. Third, multimodal business venue recognition: we extend visually detected concepts to multimodal feature representations that allow a test image to be associated with business reviews and images from social media for business venue recognition. The experiments results show the visual concepts detected by BA-CNN can achieve up to 22.5% relative improvement for business venue recognition compared to the state-of-the-art convolutional neural network features. Experiments also show that by leveraging multimodal information from social media we can further boost the performance, especially in the case when the database images belonging to each business venue are scarce.

In this paper, we analyze the association between a social media user's photo content and their interests. Visual content of photos is analyzed using state-of-the-art deep learning based automatic concept recognition. An aggregate visual concept signature is thereby computed for each user. User tags manually applied to their photos are also used to construct a tf-idf based signature per user. We also obtain social groups that users join to represent their social interests. In an effort to compare the visual-based versus tag-based user profiles with social interests, we compare corresponding similarity matrices with a reference similarity matrix based on users' group memberships. A random baseline is also included that groups users by random sampling while preserving the actual group sizes. A difference metric is proposed and it is shown that the combination of visual and text features better approximates the group-based similarity matrix than either modality individually. We also validate the visual analysis against the reference inter-user similarity using the Spearman rank correlation coefficient. Finally we cluster users by their visual signatures and rank clusters using a cluster uniqueness criteria.

Knowing the geo-located venue of a tweet can facilitate better understanding of a user's geographic context, allowing apps to more precisely present information, recommend services, and target advertisements. However, due to privacy concerns, few users choose to enable geotagging of their tweets resulting in a small percentage of tweets being geotagged; furthermore, even if the geo-coordinates are available, the closest venue to the geo-location may be incorrect. In this paper, we present a method for providing a ranked list of geo-located venues for a non-geotagged tweet, which simultaneously indicates the venue name and the geo-location at a very fine-grained granularity. In our proposed method for Venue Inference for Tweets ({\VIT}), we construct a heterogeneous social network in order to analyze the embedded social relations, and leverage available but limited geographic data to estimate the geo-located venue of tweets. A single classifier is trained to predict the probability of a tweet and a geo-located venue being linked, rather than training a separate model for each venue. We examine the performance of four types of social relation features and three types of geographic features embedded in a social network when predicting whether a tweet and a venue are linked, with a best accuracy of over 88%. We use the classifier probability estimates to rank the predicted geo-located venues of a non-geotagged tweet from over 19k possibilities, and observed an average top-5 accuracy of 29%.

We present a method for profiling businesses at specific locations that is based on mining information from social media. The method matches geo-tagged tweets from Twitter against venues from Foursquare to identify the specific business mentioned in a tweet. By linking geo-coordinates to places, the tweets associated with a business, such as a store, can then be used to profile that business. We used a sentiment estimator developed for tweets to create sentiment profiles of the stores in a chain, computing the average sentiment of tweets associated with each store. We present the results as heatmaps which show how sentiment differs across stores in the same chain and how some chains have more positive sentiment than other chains. We also created profiles of social group size for businesses and show sample heatmaps illustrating how the size of a social group can vary.