As the technology for communication changes, the role of communication in the conduct of business changes with it. Communication is no longer just a technical matter of separating signal from noise and managing bandwidth but also a social matter in which negotiating differences in understanding among and between communicators is a primary business priority. Addressing this priority requires an understanding of how individuals interact in the course of their decision making activities. Using the work of Anthony Giddens as a point of departure, this paper views interaction in communication as consisting of three dimensions – meaning, authority, and trust. These three dimensions are used to identify new opportunities for advances in decision making technology which help deal with potential breakdowns in social interaction.